Eastern Bridge

Eastern Bridge is a business which focuses on building economic and business relationships between New Zealand and East Asia.

The company concept was developed by founder, Simon Appleton, who is  a Chinese and Korean speaker, and has a background in Chinese law, having graduated with a master's degree from Renmin University in Beijing.  Simon also worked in China and South Korea for approximately a decade before returning to New Zealand to work in local government and regional economic development.  

Eastern Bridge is made up of a diverse team, including language specialists in Mandarin, Cantonese, Korean, Japanese and Vietnamese, and also boasts a qualified advisory group with backgrounds in export education, trade, project management and business attraction.  Eastern Bridge is also well-connected with a wide range of specialists, organisations and offices which relate to Asia.

Get to know more about Eastern Bridge here.


  • Communication Services provide a cost-effective means for Councils to maintain full-time language capability in one or multiple Asian languages.  These services include a wide range of print and verbal correspondence, including email, phone, website and social media.

  • Due Diligence and Briefings provide Councils with high-level and in-depth information on Asia-based businesses or authorities.  This service includes providing briefing documents and recommendations on delegation requests or on business approaches from Asia.

  • Strategy Development builds a framework for international engagements.  Strategies can include working with Councils to develop a new international partnership or reinterpret an existing relationship.  

  • Relationship Management provides assistance to Councils to manage a specific relationship; this could be with another Asia-based city or an investor settling in their district.  This service can include language interpretation of legislation like the Resource Management Act, permitting and licences, as well as providing a single point of contact for the international partner.

The Eastern Bridge Advantage

Eastern Bridge can also provide hands-on support to businesses across a range of industry sectors, including education and export education, trade and tourism.

The Eastern Bridge team is very approachable and works with clients to tailor solutions to their needs and budgets, and provide an inexpensive alternative to developing internal capabilities.  

With networks established throughout NZ and Asia, and a commitment to further growing international relationships and connections, Eastern Bridge draws on a wide range of knowledge and experiences from both its internal team, as well as its extended networks, including academics, business people, Asia-focused associations and organisations, as well as government and foreign affairs representatives.

To find out more about the Eastern Bridge offering for councils, email simon@easternbridge.co.nz